44f513d2-71bb-4ab2-ac8f-c81c7f11d934 
Bok Shoe Dog : a memoir by the creator of Nike
År: 2018
Språk: Engelska
Format: Bok
Förlag: Simon & Schuster
Resurstyp: Fysiskt material
ISBN: 9781471146725
Övrig information:
pocket
Omfång: 386 sidor. Format: 19.8 cm
Innehållsbeskrivning
Sammanfattning: Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the one plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. ? ??
Sammanfattning: Fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the one plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today. But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story
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